Taiwanese publication, DigiTimes reports that according to their supply chain sources, Apple has cut shipments of iPad mini for the second quarter of 2013.
The report notes that the cut could be as much as 20% in April, and will continue to decrease throughout the quarter.
From DigiTimes reports:
Apple has reportedly cut its shipments of the iPad mini to between 10-12 million units for the second quarter of 2013, according to industry sources. The figure is based on shipment information given from multiple sources who provide various components for Apple’s iPad mini.The decrease may be as high as 20% on month during April, the sources noted, and may continue to slightly decrease throughout the quarter to bring total shipments of the iPad mini to as low as 10 million units during the quarter.
According to the report, the cut is because of increased competition from 7-inch Android tablets.
It is also possible that Apple is gearing up for the launch of the next generation iPad mini. According to the latest rumors, Apple may launch the iPad mini 2 along with the iPad 5 in April.
It will be interesting to see if Apple continues to sell the first generation iPad mini with iPad mini 2, a strategy it has successfully used for the iPhone and the full-sized iPad. If Apple sells the 1st generation iPad mini for $249, I’m quite sure it will sell like hot cake
source--iphonehacks
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