Bloomberg Businessweek reports that Samsung is planning to launch its next generation flagship Android device, the Galaxy S5 by April to compete with Apple’s iPhone 5s.
Lee Young Hee, Executive Vice president of Samsung’s Mobile Business sat down with Bloomberg Businessweek a few days ago and revealed some interesting details about the products that will be launched in 2014.
Here’s what she had to say about the Galaxy S5 launch:
“We’ve been announcing our first flagship model in the first half of each year, around March and April, and we are still targeting for release around that time,” Lee said. “When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved.”
She also admitted that Galaxy S4 didn’t meet customer expectations as it looked very similar to its predecessor, the Galaxy S3. She hinted that the S5 will sport an all-new design, but didn’t provide any more details.
“When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big,” she said. “For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.”
Samsung is also studying the possibility of including iris recognition technology in Galaxy S5, probably to counter iPhone 5s’ Touch ID fingerprint sensor. However, she wasn’t sure if it will have it or not. Samsung will also launch the second generation Galaxy Gear smartwatch alongside Galaxy G5 with “with more advanced functions, and the bulky design will also be improved.”
She also hinted that the next generation Galaxy Note phablet, Note 4 that is expected to be launched in the second half of this year, will come with a three-sided or wraparound display, which will allow users to read messages from an angle.
“We are targeting consumers who want more professional use and tend to be willing to pay more for handsets,” Samsung’s Lee said.
The sales of Samsung Galaxy S4 have slowed down after the launch of Apple’s iPhone 5s, so the launch of Galaxy S5 will be very important for the company
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